About us

Company Profile

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TV1 started operating in January 18, 2014 with a wonderful vision to be the best education and entertainment TV station in Rwanda. Our strategic goal was to attract the Rwanda population to a new level of not only national, but also international awareness. Our mission as TV1 was to contribute to the development of Rwanda through the amazing programs we air on television. Such programs are informative, educative, entertaining, have up to date news and 80 percent of the content is in Kinyarwanda.

TV1 is a digital TV station. We broadcast through two major distributors licensed in Rwanda. The first signal distributor, Rwanda Broadcasting Agency (RBA) has 14 transmitters located at 14 sites and the second signal distributor, Startimes Media Ltd owns 18 transmitters located at 6 sites. On RBA we are on the Free-to-Air plan. On Startimes we are on their least paid bouquet. We are also Online and can be accessed via our Mobile Apps

Our Mission

Our mission is to address basic concerns like: education, poverty alleviation, gender, sanitation, religion and culture, health, promotion of democracy, current affairs and entertainment.

Our Objectives:

  • To widen the scope of information and knowledge of the local people.
  • To promote private sector through fair advertising cost.
  • To create self- confidence among the Rwandan society.
  • To facilitate the government in its developmental policies.
  • To educate Rwandans on human rights, social cohesion and reconciliation among other many things.
  • Entertainment.

Media characteristics:

  • The medium of communication is 85% Kinyarwanda, 13% English and 2% other languages.
  • The programming is targeting both the young and the old.

“TV1 is most popular Private TV Station opened in Rwanda.”

Let’s highlight our editorial line that make us unique and unconditional media partner for institutions or people who need to create awareness about their activities.

1. QUALITY NEWS - It is above all an exceptional team

A team that works every day collectively to provide you with quality information on Rwanda. These are journalists, graphic designers, photographers, web specialists, marketing managers, cooks, drivers ... TV1 is proud of its team of about sixty people who reflect the diversity of Rwanda. In addition to its editorial staff based in Kigali, we also have a network of correspondents to cover the news of the whole country and the diaspora.

2. A VOICE OF THE VOICELESS - Respond to the basic concerns of Rwandans

Our information and documentaries cover the real concerns of the population and this in all areas. Poverty, good governance, politics, economics etc.

3. LIVE AND CONTINOUS - News every hour 24/24 days a week

We broadcast information continuously. We cover important events in real time.

4. TALKSHOWS - Focused on news facts

Our talkshows are based on news topics which is one of the reasons for their popularity. Our audience is seeking to understand the current or near events.



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Inkuru Twaguhitiyemo

TV1 started operating in February, 2014 with a wonderful vision to be the best education and entertainment TV station in Rwanda. Our strategic goal was to attract the Rwanda population to a new level of not only national, but also international awareness. Our mission as TV1 was to contribute to the development of Rwanda through the amazing programs we air on television. Such programs are educative, entertaining, have up to date news and 80 percent of the content is in Kinyarwanda.

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